Investments

We are firm believers in goals based investing.

“Goal Based Investing or Goal Driven Investing is an investment methodology where performance is measured by the success of investments in meeting an individual's personal and lifestyle goals. This differs from conventional investing methodologies, where financial performance is defined as a return against an investment benchmark.”

Clients often ask, “How am I doing, is my plan on track?”

This is a great question because it is specific to them, to their plan.

It’s this focus on their personal plan that makes goals based investing unique.

When you stay focused on your goals, then it is much easier to silence the noise that often makes investors choose bad decisions.

Each portfolio is specifically tailored to your objectives. No two look exactly alike.

When exploring the world of investments, it’s important to gain a broad perspective of the various types for a clear understanding of how each of them can work towards achieving your objectives. Each has its own investment characteristics which, when applied individually, may not be appropriate for your financial profile; however, when they are strategically combined in a portfolio, they can work in concert to meet your investment objectives within your risk parameters.

We prefer each investor focus on their overall personal plan rather than each nut and bolt in the portfolio.